Pork meatball ground round prosciutto. Sirloin bresaola ball tip shank tail porchetta pork boudin filet mignon flank jowl salami. Filet mignon bresaola pork boudin capicola prosciutto. Frankfurter chicken leberkas drumstick ball tip turducken rump spare ribs meatball. Tail salami pork loin ham. Drumstick flank porchetta, hamburger ham swine biltong chicken pancetta. Spare ribs prosciutto t-bone.

- John Doe

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business like yours?

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can't be both, and you can't be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.

The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing.

The reason: Most of today's conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about "colors and the mind."

To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, today we're going to cover a selection of the most reliable research on color theory and persuasion.


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