What is branding? And why is it so important for your business?

Branding involves every aspect of a customer’s experience, from your logo to your website, your social media posts, staff uniforms and advertising; it even encompasses the way in which you answer the phone to how you interact with customers.

branding is the way in which your customer perceives you when they hear or think of your company name, service or product. This includes everything they think they know about your brand, including factual information, such as your bright yellow packaging, but also emotive elements, like for example that it’s luxurious.

So why is branding so important?

Branding promotes recognition

it is crucial to stand out from the crowd. Your brand will help you stand out from the thousands or millions of similar organisations around the world.

Strong branding generates referrals

A strong brand can create referrals or viral traffic because people love to tell others about the brands they like.

Branding sets expectations

A strong, consistent brand will allow the customer to know exactly what to expect each time they encounter your business. A professional appearance will build creditability and trust, which bodes well as people are more likely to purchase from a business that appears legitimate.

Your brand represents your promise to the customer- like an unspoken contract so to speak.

A strong brand adds value

A strong and successful brand will add value to your business, well beyond physical assets.

Good branding not only increases the value of a company, but it provides employees with direction and motivation, and makes acquiring new customers easier.