Unroll the dice for the rest of the year The year just flies right past and leaves us wondering what we accomplished. June just blitzed by and we're suddenly well into the second half of the year. I mean sure we work hard every day and go to bed tired; but then we always feel like we haven't accomplished much when we look back. Which had me thinking; better planning, clearer goal definition and measuring the results can remedy this.It's not en...

These are examples of the posts they sponsor to reach targeted audiences and entice into leaving contact information.         And this is an example of the forms they need to fill in before they get to download the document.    Download an example of the free documents HERE: Ultimate Digital Transformation Guide...

It can be so easy to fall into the trap of quick, predictable, mediocre messaging. "We are the best at this", "we offer quality that". Whether it's true or not doesn't matter. The issue arises when everyone is saying the same thing in the very same way. The further you go up in business the more sophisticated your competition, and the devil in the details starts revealing itself. Customers have become smarter, requiring a unique approach that's ...

There's a reason why word of mouth is the most effective way to market products and services. As small businesses this can be the most reliable form of marketing and is traditionally what gets your business off the ground. If you've ever stopped to think about why that is, you'll soon land on the notion of TRUST. If a trusted source/friend/family recommends a certain product, business or service to you, you usually deem it tru...

Marketing has gone from being as simple as A, B, C to a constantly changing formula that needs organisations to become more creative and agile. Consumers don’t want to be marketed to anymore; even having the option to skip and block any advertising whatsoever.  So companies have had to think of creative ways to not only get their products and services out there, but make the consumer care and pay attention. While big organisations can use thei...

Digital has taken over with resources from basically every industry being available online, at your disposal anytime you need it. Anything you can’t do today, you can watch a Youtube video or download an app and do tomorrow. This is liberating for small businesses, saving them time, resources and money, allowing them to take full control of how they present their business to the world. But the good does often come with the bad, so it is importan...

A website is essentially an online flyer or brochure with key differences. 1. You can include more information on it2. You have unlimited copies to distribute,3. It can collect enquiries or close sales for you,4. It's an evolving document and5. It has the potential to attract your desired target market amongst other things. ...

We're living in a time where we have more options than we've ever had before. Whether it's food, retail, entertainment or business etc; the customer can now pick and choose their most viable option and change their mind just as quickly. There was a time we were forced into 24 month contracts and an even more limited amount of providers/suppliers but today, the world is our oyster. ...