A website is essentially an online flyer or brochure with key differences. 1. You can include more information on it2. You have unlimited copies to distribute,3. It can collect enquiries or close sales for you,4. It's an evolving document and5. It has the potential to attract your desired target market amongst other things. ...

We're living in a time where we have more options than we've ever had before. Whether it's food, retail, entertainment or business etc; the customer can now pick and choose their most viable option and change their mind just as quickly. There was a time we were forced into 24 month contracts and an even more limited amount of providers/suppliers but today, the world is our oyster. ...

We start our businesses too fast at times; with the thought that if we don't, the idea might be stolen or the opportunity will be lost. This leads to us making some avoidable mistakes as we have to keep the momentum going at all costs. ...

First of all a rebrand should always be done  for more than just boosting short term hype or sales. There needs to be a bigger vision and a bigger issue being addressed. Look at it like an opportunity for the company to find itself again, and develop its core values and realign the ultimate goal. A rebrand is far from being a failure of the previous brand. Many big companies rebrand frequently and you might not even notice. Uber, Dropbox, Spotify...

We want a quick logo and website without really thinking what we need these elements to do for us. We just think that we need to get them to legitimise the business not knowing they can be a big part of your strategy and positioning as a business. ...

There is so much noise in the world right now. The most silent of noises but loud none the less. With social media, TV and radio, influencer  this and that plus your family and friends in your ear, it's hard for you to wrap your head around what works or doesn't work for you. Now imagine your customers. If you're not reminding them who you are and what you do, someone else is will be pitching their story uncontested. Ever notice how insuranc...

The beef between AKA and Cassper is a brutal debate from a fanbase point of view. We've seen the 2 camps rip each other and their favourites apart in their belief that their fav is the better artist. Both camps with valid answers but both camps have their respective bias aswell. We think of it a bit differently. We can accept that they are both extraordinary artists who have achieved a great deal in their careers so none of them lack talent wise...

The hip hop game has changed alot in the last 5 to 7 years. To the point where rappers are hosting their own shows in order to secure a bigger chunk of finances. One of the most prominent of these shows being Cassper's Fill Up and Riky Ricks Cotton Fest. These shows are quite different but are sure to have people talking whenever they arise. Fill Up is all about Cassper's one man show and breaks boundaries with its international standard stages a...