the media maniax
Insightful news about branding
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Surviving in an Industry with Low Barriers to Entry
When it comes to advertising, change is the only constant. With the industry recording double-digit growth Y-o-Y, it is on the cusp of a great shake-out. But it’s not just the growing technological advancements advertisers have to keep up with, the nature and size of competition to are changing! With limited entry barriers, it’s not just the traditional industry competitors and needs to keep an eye on, but new entrants from outside the industry, equipped with digitally-based business models. As the industry continues to welcome newbies of all sizes, backgrounds and competencies, with open... -
How far can your brand's design go?
We're all familiar with the standard corporate identity designs of a logo, business card, letterhead, email signature etc. These are essentially all created to differentiate you and help customers decide if you represent them or another type of customer. But how far can a company go to differentiate itself beyond the usual stationery items?The bigger you get as a company, the more sophisticated the competition becomes. In turn you need to be more proactive and more deliberate in trying to stand out to compete effectively. And how would you achieve this you might ask? Many companies take... -
Planning in Advance
I had a client who went from selling clothes to manufacturing their own shoe brand. They had this whole plan of how they were going to go to China, produce 2000 pairs of shoes and sell them to Edgar's and all these other stores and make money to go back and buy more. That's exactly what they did but by the time they went to sell the shoes Edgars had already stocked for the next 2 seasons and told them their range was too small. See what the client didnt realize is that in order to stay ahead, professional companies need to plan in advance and can't afford to be caught on the back foot and... -
Why is your website not working for you?
Well let's first ask the question; why did you decide to get a website and what did you expect the website to do for you? Websites remind me of Verimark products. You see this advert that promises a product that can do so much; you buy the product, use it once or twice, then forget about it while it collects dust in the cupboard. That's what small businesses do with their websites, we don't know how to fully utilise them so we leave them on the net to collect random coincidental views. -
5 Tips on keeping in touch with customers without getting on their nerves
Staying in touch with customers without getting touchy There is so much noise in the world right now. The most silent of noises but loud none the less. With social media, TV and radio, influencer this and that plus your family and friends in your ear, it's hard for you to wrap your head around what works or doesn't work for you. Now imagine your customers. If you're not reminding them who you are and what you do, someone else is will be pitching their story uncontested. Ever notice how insurance companies advertise everyday, and how many Coca Cola banners have you seen today? As much as they... -
How re-branding can help grow your business
Adapting before you're forced to change First of all a rebrand should always be done for more than just boosting short term hype or sales. There needs to be a bigger vision and a bigger issue being addressed. Look at it like an opportunity for the company to find itself again, and develop its core values and realign the ultimate goal. A rebrand is far from being a failure of the previous brand. Many big companies rebrand frequently and you might not even notice. Uber, Dropbox, Spotify and even Apple have gone thru a rebrand in the past 5-10 years for various reasons. While they had their own... -
How moving too fast can slow you down
How moving too fast can slow you down We start our businesses too fast at times; with the thought that if we don't, the idea might be stolen or the opportunity will be lost. This leads to us making some avoidable mistakes as we have to keep the momentum going at all costs. -
The rise of online stores in South Africa
Why it's a good idea to invest in e-commerce today The new Fourways Mall is months from completion and has been dubbed to be the last 'Mega Mall' to be built in the country. This due to the incline in online spending, increase in the legitimacy of e-commerce stores in SA and a decline in the economy. Now don't be shattered and think your dream of owning your own store might be dashed. There's a different opportunity that is apparent.
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