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When it comes to advertising, change is the only constant. With the industry recording double-digit growth Y-o-Y, it is on the cusp of a great shake-out. But it’s not just the growing technological advancements advertisers have to keep up with, the nature and size of competition to are changing! With limited entry barriers, it’s not ...

We're all familiar with the standard corporate identity designs of a logo,  business card, letterhead, email signature etc. These are essentially all created to differentiate you and help customers decide if you represent them or another type of customer. But how far can a company go to differentiate itself beyond the usual stationer...

I had a client who went from selling clothes to manufacturing their own shoe brand. They had this whole plan of how they were going to go to China, produce 2000 pairs of shoes and sell them to Edgar's and all these other stores and make money to go back and buy more. That's exactly what they did but by the time they went to sell the ...

Well let's first ask the question; why did you decide to get a website and what did you expect the website to do for you? Websites remind me of Verimark products. You see this advert that promises a product that can do so much; you buy the product, use it once or twice, then forget about it while it collects dust in the cupboard. Tha...

Staying in touch with customers without getting touchy There is so much noise in the world right now. The most silent of noises but loud none the less. With social media, TV and radio, influencer  this and that plus your family and friends in your ear, it's hard for you to wrap your head around what works or doesn't work for you...