I had a client who went from selling clothes to manufacturing their own shoe brand. They had this whole plan of how they were going to go to China, produce 2000 pairs of shoes and sell them to Edgar's and all these other stores and make money to go back and buy more. That's exactly what they did but by the time they went to sell the shoes Edgars had already stocked for the next 2 seasons and told them their range was too small. See what the client didnt realize is that in order to stay ahead, professional companies need to plan in advance and can't afford to be caught on the back foot and...

Staying in touch with customers without getting touchy There is so much noise in the world right now. The most silent of noises but loud none the less. With social media, TV and radio, influencer  this and that plus your family and friends in your ear, it's hard for you to wrap your head around what works or doesn't work for you. Now imagine your customers. If you're not reminding them who you are and what you do, someone else is will be pitching their story uncontested. Ever notice how insurance companies advertise everyday, and how many Coca Cola banners have you seen today? As much as they...

How moving too fast can slow you down We start our businesses too fast at times; with the thought that if we don't, the idea might be stolen or the opportunity will be lost. This leads to us making some avoidable mistakes as we have to keep the momentum going at all costs.